Beat the Competition's exterior facility
Posted by Jesse Willoughby on Tue, Dec 01, 2009 @ 07:18 PM
A shoddy looking parking lot is a possible sign that interior improvements might be lacking as well. I'm not trying to sell anyone on paving, but your entire exterior image is the first indicator of a well maintained facility. With all the distressed commercial sites on the market, you don't want to be lumped in the "distressed" category. Now, we all know it can get costly doing upgrades and improvements. But keeping the lot clean is a matter of making preventative maintenance a priority. You've got to do not just what some of the competition is doing, BUT OUTDO ALL THE COMPETITION.
Have the #1 best exterior at every site, and you'll get more calls, more tenants, more business, better contracts. The news is full of stories about how commercial real estate is hitting it's bottom and how office space will continue to lease low...even as low as 2002 prices according to this article. The year is ending, but it's a good time to set yourself up for success by doing a few minor maintenance items on your checklist. If it's time to check all the exterior lighting, the landscaping, the drainage, the cracks and potholes in the parking lot, etc. then choose to do it today before you find yourself in mid-2010 and the competition creeping ahead of where you are today.
People get to places because they purpose to get there. You can get there by seeing what difference it makes in staying ahead of the game and taking action.
Pavement Maintenance Should be SIMPLIFIED.